Easy Returns Within 30 Days
Free Standard Shipping Over US$35
  • Simplee sleeveless V-neck floral maxi dress and matching blue tiered ruffle dress showcased in an outdoor garden picnic setting.
    Romantic Spring, Made for Every Plan

    Our Story

Designed for the Moments That Matter

We believe that the most memorable moments shouldn't require the most effort. It’s about the dress that packs perfectly for a coastal escape, the signature floral that draws compliments at a garden wedding, and the ease of feeling completely yourself in a silhouette that was designed to move with you.

We believe that the most memorable moments shouldn't require the most effort. It’s about the dress that packs perfectly for a coastal escape, the signature floral that draws compliments at a garden wedding, and the ease of feeling completely yourself in a silhouette that was designed to move with you.

11 Years of Design & Trust

Since 2015, Simplee has focused on designing dresses women actually want to wear—pieces that feel as good at the end of the day as they did when you put them on. Over the past 11 years, we’ve grown alongside millions of customers worldwide, with long-term experience on platforms like Amazon shaping how we design.

Rather than following fleeting trends, we’ve spent years paying attention to real feedback about fit and fabric. Women told us what worked, what didn’t, and what they kept reaching for again and again. That insight has guided how we refine proportions, choose materials, and adjust details season after season. From our signature florals to soft velvets, every garment reflects this practical, customer-informed design process—making styles that are as comfortable as they are beautiful, and meant to be worn often, not just admired.

Since 2015, Simplee has focused on designing dresses women actually want to wear—pieces that feel as good at the end of the day as they did when you put them on. Over the past 11 years, we’ve grown alongside millions of customers worldwide, with long-term experience on platforms like Amazon shaping how we design.

Rather than following fleeting trends, we’ve spent years paying attention to real feedback about fit and fabric. Women told us what worked, what didn’t, and what they kept reaching for again and again. That insight has guided how we refine proportions, choose materials, and adjust details season after season. From our signature florals to soft velvets, every garment reflects this practical, customer-informed design process—making styles that are as comfortable as they are beautiful, and meant to be worn often, not just admired.

The Occasion-Ready Aesthetic

We believe that the most beautiful moments in life deserve an equally beautiful wardrobe. Simplee is dedicated to the "Modern Romantic"—the woman who seeks effortless elegance for the milestones and the everyday.

  • The Romantic Detail: We specialize in the feminine nuances that define a garment—delicate ruffles, intricate lace, and silhouettes that move with grace.

  • The Vacation Spirit: Our collections are designed with a wanderlust soul, featuring the flowy fabrics and vibrant florals essential for coastal escapes and sun-drenched destinations.

  • The Social Edit: From wedding guest attire to seasonal velvet for evening soirées, we bridge the gap between high-fashion aesthetics and wearable, affordable luxury.

We believe that the most beautiful moments in life deserve an equally beautiful wardrobe. Simplee is dedicated to the "Modern Romantic"—the woman who seeks effortless elegance for the milestones and the everyday.

  • The Romantic Detail: We specialize in the feminine nuances that define a garment—delicate ruffles, intricate lace, and silhouettes that move with grace.

  • The Vacation Spirit: Our collections are designed with a wanderlust soul, featuring the flowy fabrics and vibrant florals essential for coastal escapes and sun-drenched destinations.

  • The Social Edit: From wedding guest attire to seasonal velvet for evening soirées, we bridge the gap between high-fashion aesthetics and wearable, affordable luxury.
From Marketplace to Your Front Door

You may recognize us from our years of success on global platforms, but shopsimplee.com is our new, dedicated home. We created this space to offer you a more intimate, curated shopping experience that goes beyond the transaction.

Our Quality Commitment

As a brand with deep roots in apparel manufacturing and design, we don't just follow trends—we ensure they last. Every seam, print, and fabric choice is vetted by our team to ensure the "Simplee Standard": a perfect balance of trend-sensitive design and the durability required for a life in motion.

Real Trust, Real History

We are proud of our heritage. Having served millions of customers since 2015, we understand that trust is earned one dress at a time. As we embark on this new chapter with our standalone site, our promise remains unchanged: to provide you with the same reliable quality and romantic inspiration that has made us a favorite for nearly a decade.

1/3

Welcome to Simplee. We’ve been preparing for your arrival since 2015

Free shipping
Capped at $35 per order.
Secure Checkout
Secure & Protected Payments
30-day returns
Shop with confidence.
Trusted by Many
Loved by Women Worldwide.