Since 2015, Simplee has focused on designing dresses women actually want to wear—pieces that feel as good at the end of the day as they did when you put them on. Over the past 11 years, we’ve grown alongside millions of customers worldwide, with long-term experience on platforms like Amazon shaping how we design.

Rather than following fleeting trends, we’ve spent years paying attention to real feedback about fit and fabric. Women told us what worked, what didn’t, and what they kept reaching for again and again. That insight has guided how we refine proportions, choose materials, and adjust details season after season. From our signature florals to soft velvets, every garment reflects this practical, customer-informed design process—making styles that are as comfortable as they are beautiful, and meant to be worn often, not just admired.